9 - 9
Each bridge receives its own
story printed on the side of
the bottle. Historical facts
and little known details
enhance the overall brand
story as being genuinely
local and hand-crafted.
Hand applied embossed
pewter labels reinforces the
idea of craftsmanship.
Detail of the Hawthorne
Bridge story.
Detail of bridge illustration.
The bottle looked great lit
from beneath and could be
distinguished from across
the room.
As a very happy accident,
the liquid in the bottle
actually became a prominent
design element enhancing
the illustration component.
Detail of the printed safety
label which covers the bottle
stopper.
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The 12 Bridges Gin brand was developed for local Portland
distillery Integrity Spirits. Named after the 12 different bridges
that cross the two rivers in town, it was also serendipitous that
there were 12 botanical ingredients used in the process.
Integrity hit the market with three products: gin, absinthe,
and vodka. Each product was named for specific qualities that
represent the city, to build on the concept of locality and the
quirkiness that is Portland.
Each gin bottle illustrates one of the bridges and serves as a
potential keepsake. After each print run, a new bridge becomes
part of the story enabling a lasting idea to become part of
the brand.
